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Mass
marketing is out. Targeted dialogue with your stakeholders—customers, employees,
investors, vendors and the general public—is in. The 4 Ps (Product, Price, Place,
Promotion) are out. The 4 Cs (Consumer wants and needs, Cost to satisfy, Convenience to
buy, Communication) are in. Standalone messages are out. An integrated message is streamed
across the communications spectrum—public relations/publicity, POP displays,
advertising, signage, corporate identities, direct marketing, internet/extranet/intranet,
sales promotion, trade shows, etc.—is in.
The FPTI marketing-communications unit assists companies in developing a cohesive, clear,
memorable voice with a singular message that significantly increases their brand
awareness.
Download our service listing.
Check out our portfolio of work. |
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| © 1999-2004.
Fluid Power Technologies International, Inc. All rights reserved. |
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